Copywriters and Art Directors should also form unions. We also need a one stay strike to protest against higher workloads and lower quality of briefs. I suspect the only good thing that would come out of that would be the Union posters, if we were given a free hand.
Lokmanya BG Tilak had the biggest activation/on-ground idea before marketers racked their brains trying to form communities around brands or Harley came up with Harley Owners Group. Mr. Tilak's idea will be visible on the streets of Maharashtra in a 100 year old festival celebrated by throngs venerating the elephant headed god Ganpati.