Hippo Vs Aliva Vs Cracker Classic Lite Vs 5 Grain

A comparison between some new snack foods that have cropped up, all in the baked, not fried category and a few old favorites.
All of them flag off the Zero Cholesterol and Zero Trans Fat prominently. Some say made with wheat and dal instead of flour (maida). Some have 5 grains in them. Some have minuscule amounts of honey and other good things that they are irrelevant in the health claim.

So, do the just-launched snacks Hippo (Parle Agro) and Aliva (Frito Lay) score over a comparatively new 5 Grain Nutri Choice (Britannia) or the Cream Cracker (now known as Cracker Classic Lite Nutri Choice) (Britannia) or are they all just marketing hype? To me any thing that is packaged and has flavouring and emulsifying agents and a load of maida has to be unhealthy. Nothing can beat food made at home. So while I buy all of the above brands and more, the final nutri choice is up to us whether we choose to become hippos or stay alive in a cracking healthy way.
              
NOTES:
The 4 packs were of different sizes. So I have reduced the nutritional information to a common 10 gms. Also Hippo is a toasted bread snack and not a biscuit as the others clearly are. 1 kcal is just one Calorie. But the reason for all of them being here is because we are being sold these as a healthy alternative in our busy life.
While I was looking for pictures to add, I stumbled upon Nita's site. If you have read so far, I assume you care about what you eat, so please check out what she has to say about these claims.

Click on the image below, it's a hand-drawn table with the nutritional information compiled from the above packs.